Information and Purchasing Habits of Travelers
INFORMATION AND PURCHASING HABITS OF SPANISH TRAVELERS
Google Travel Spain, the Instituto de Estudios Turisticos, Exceltur and some of the main players in the Spanish travel market have joined forces to produce a comprehensive study on the Spanish Traveler's purchasing habits in order to help all players in the travel industry make more informed decisions and adapt their product, marketing and distribution strategies thus indirectly having a positive impact on the industry in general.
This document is one of the most important documents produced thanks to the reach and prestige that PhocusWright has a leading travel think tank, as well as the effort and degree of involvement shown by participating companies.
All the information contained in this website is free and we encourage our users to make use of the data hopefully helping to increase the competitiveness of Spanish companies at a global scale.
The information provided by all participants will remain confidential and will not be used under any circumstance for promotional purposes (please refer to our "privacy terms"). In this 2010 edition we have reached the record of 80,000 respondents. We greatly appreciate the support we have received.
